{"id":2458,"date":"2017-02-21T13:21:54","date_gmt":"2017-02-21T13:21:54","guid":{"rendered":"http:\/\/graphicdisplayusa.com\/blog\/?p=2458"},"modified":"2017-02-21T13:22:42","modified_gmt":"2017-02-21T13:22:42","slug":"powerhouse-hugo-boss-brand-creates-mobile-retail-unit-with-dibond-acm","status":"publish","type":"post","link":"https:\/\/3acompositesusa.com\/blog\/powerhouse-hugo-boss-brand-creates-mobile-retail-unit-with-dibond-acm\/","title":{"rendered":"Powerhouse HUGO BOSS Brand Creates Mobile Retail Unit With Dibond ACM"},"content":{"rendered":"

\"HUGO
\nLiganova<\/a>, a retail branding company, has worked with some of the top retailers in the world to include Adidas, Tommy Hilfiger, and Mercedes-Benz. The company, back in 2012, was responsible for designing and producing a mobile store for HUGO BOSS<\/a>. The truck-based retail unit promoted the company\u2019s \u201cBOSS green\u201d collection, which featured active golf sportswear. The mobile store made its way through European cities for five years.
\n
\n\"HUGO
\n
\nThe unit was designed as a brand ambassador, creating mobile buzz for the products and therefore utilized materials and technology that reflected HUGO BOSS\u2019 brand image. The \u201csporty\u201d white high-gloss finish of the unit was built utilizing Dibond aluminum composite. ROSCONI<\/a>, professional interior specialists, explain, \u201cThe challenge was to design an outer skin for the mobile store which can quickly be opened up at any location while at the same time radiating an atmosphere at all times of the day and night to attract the general public.\u201d
\n
\n\"HUGO
\n
\nFor this, the design employed a series of custom slats for the exterior that were stable, low weight, and flexible. During the day, the slats opened and allowed a heavy influx of natural light to bounce off of the reflective white interior. Additionally, the slats were created with integrated RGB strips on the outer edge that enabled iPad controlled lighting to further entice passersby. The green LEDs, which contrast the bright white design, create a visual representation of the BOSS Green brand.
\n
\n\"HUGO
\n
\nImages courtesy of Liganova
\nInformation courtesy of ROSCONI<\/p>\n","protected":false},"excerpt":{"rendered":"

Liganova, a retail branding company, has worked with some of the top retailers in the world to include Adidas, Tommy Hilfiger, and Mercedes-Benz. The company, back in 2012, was responsible for designing and producing a mobile store for HUGO BOSS.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"no","footnotes":""},"categories":[94],"tags":[320,96,204,526,316,524,522,256,318],"class_list":["post-2458","post","type-post","status-publish","format-standard","hentry","category-dibond-projects","tag-branding","tag-dibond","tag-dibond-acm","tag-hugo-boss","tag-interior-design","tag-interiors","tag-mobile","tag-retail","tag-retail-display"],"_links":{"self":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/2458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/comments?post=2458"}],"version-history":[{"count":3,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/2458\/revisions"}],"predecessor-version":[{"id":2469,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/2458\/revisions\/2469"}],"wp:attachment":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/media?parent=2458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/categories?post=2458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/tags?post=2458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}