{"id":3107,"date":"2017-12-20T13:15:10","date_gmt":"2017-12-20T13:15:10","guid":{"rendered":"https:\/\/3acompositesusa.com\/\/blog\/?p=3107"},"modified":"2020-02-13T02:28:48","modified_gmt":"2020-02-13T02:28:48","slug":"uk-large-format-specialists-create-immersive-experience-at-cadbury-theme-park-in-england","status":"publish","type":"post","link":"https:\/\/3acompositesusa.com\/blog\/uk-large-format-specialists-create-immersive-experience-at-cadbury-theme-park-in-england\/","title":{"rendered":"UK Large Format Specialists Create Immersive Experience At Cadbury Theme Park In England"},"content":{"rendered":"

\"Cadburys<\/p>\n

The Cadbury\u2019s World Theme Park in Birmingham, England is reminiscent of Willie Wonka\u2019s Chocolate Factory. The large format digital printing specialists at PressOn<\/a> were commissioned by RMA Themed Attractions to create the Park\u2019s interactive and completely immersive 4D zone. <\/p>\n

PressOn representatives describe, \u201cThe Park features a 4D interactive cinema experience, the Chocolate Adventure takes visitors on an adventure where they can experience the feeling of diving into a pot of melted Cadbury Dairy Milk Chocolate, riding the Crunchie Rollercoaster and taking to the skies in a Cadbury Cr\u00e8me Egg airship, piloted by the Caramel Bunny of course.\u201d<\/p>\n

\"Cadburys<\/p>\n

The proposed graphics, featured on both the interior and exterior, required longevity, with a potential lifespan of 5-7 years. Additionally, the proposed materials needed to comply with fire regulations, as PressOn explains, \u201cFire ratings on all materials were critical to meet Cadbury\u2019s stringent requirements.\u201d<\/p>\n

\"Cadburys<\/p>\n

The representatives further describe, \u201cWe clad the area in 8mm marine plywood and then attached 3mm Dibond aluminum composite material to it. Using our HP LX 3000 we printed the over 16,000 square feet of Class O fire-rated vinyl to ensure the one hour fire rating required on the project.\u201d<\/p>\n

Interestingly, the team utilized a floor vinyl graphic system on the walls to further increase its potential shelf life and added an anti-scratch laminate to the graphics. The project took a total of eight weeks to complete with PressOn completing some artwork in-house like the project\u2019s \u201ccrumpled wrapper\u201d graphic.<\/p>\n

\"Cadburys<\/p>\n

With any large format program, PressOn did overcome some challenges explaining, \u201cThe installation is in an area of extremely heavy traffic, with both parents and children touching and interacting with the 4D Chocolate Adventure experience.\u201d<\/p>\n

Cadbury\u2019s Advertising Operations Manager had a glowing review of PressOn stating, \u201cOn site we all breathed a sigh of relief when PressOn\u2019s \u2018blue and yellow\u2019 vans arrived. We knew that the job would get done, the paper would be in order, and we would all hit our deadlines.\u201d<\/p>\n

With Cadbury\u2019s signature purple and yellow color palette, the Park offers a captivating experience for the whole family. As the second largest confectionery brand in the world, Cadbury is a globally recognized brand. The Cadbury\u2019s World Theme Park is a perfect representative of their slogan, \u201cTaste Like This Feels,\u201d offering more than a candy bar and instead creating an experience.<\/p>\n

information and photography courtesy of PressOn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Cadbury\u2019s World Theme Park in Birmingham, England is reminiscent of Willie Wonka\u2019s Chocolate Factory. The large format digital printing specialists at PressOn were commissioned by RMA Themed Attractions to create the Park\u2019s interactive and completely immersive 4D zone.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"no","footnotes":""},"categories":[94],"tags":[114,172,112,96,136,174,524,668,210],"class_list":["post-3107","post","type-post","status-publish","format-standard","hentry","category-dibond-projects","tag-acm","tag-acp","tag-aluminum-composite-material","tag-dibond","tag-graphics","tag-installation","tag-interiors","tag-large-format","tag-signage"],"_links":{"self":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/3107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/comments?post=3107"}],"version-history":[{"count":4,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/3107\/revisions"}],"predecessor-version":[{"id":4249,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/3107\/revisions\/4249"}],"wp:attachment":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/media?parent=3107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/categories?post=3107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/tags?post=3107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}