{"id":348,"date":"2014-03-24T21:47:50","date_gmt":"2014-03-24T21:47:50","guid":{"rendered":"http:\/\/graphicdisplayusa.com\/blog\/?p=348"},"modified":"2020-02-11T23:46:05","modified_gmt":"2020-02-11T23:46:05","slug":"brooklyn-design-firm-creates-nike-athletic-case-using-dibond-acm","status":"publish","type":"post","link":"https:\/\/3acompositesusa.com\/blog\/brooklyn-design-firm-creates-nike-athletic-case-using-dibond-acm\/","title":{"rendered":"Brooklyn Design Firm Creates Nike Athletic Case Using Dibond ACM"},"content":{"rendered":"<p>Project Name: Nike Football Cold Weather Case<br \/>\nProject Location: Brooklyn, New York<br \/>\nDate of Completion: 2011<br \/>\nDesigner: WeShouldDoItAll (WSDIA)<br \/>\nFabricator: The Guild<br \/>\nCreative Direction: Kevin Wolahan, Nike<br \/>\nProject Management: Julie Kenney, Fluid<br \/>\nPost-Production Photography: Portus Imaging<br \/>\n<a href=\"https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2015\/04\/c57f0484991ad19e4f26a9a4da661347_f405.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-350\" src=\"https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2015\/04\/c57f0484991ad19e4f26a9a4da661347_f405.jpg\" alt=\"c57f0484991ad19e4f26a9a4da661347_f405\" width=\"399\" height=\"259\" srcset=\"https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2015\/04\/c57f0484991ad19e4f26a9a4da661347_f405.jpg 399w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2015\/04\/c57f0484991ad19e4f26a9a4da661347_f405-300x195.jpg 300w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/a>The designers at Brooklyn-based firm <a href=\"http:\/\/wsdia.com\/#\/work\/nike-cold-weather-case\/gallery\/11\" target=\"_blank\" rel=\"noopener noreferrer\">WeShouldDoItAll (WSDIA)<\/a> were tasked by Nike with the extraordinary job of designing a case for NFL pro athletes in two days.<!--more--> With help from fabricators from <a href=\"http:\/\/www.guildisgood.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">the Guild<\/a>, they created a premium cold weather case that included Nike products across the athletes training continuum.<\/p>\n<p>The athletes included; Darelle Revis of the NY Jets, Justin Tuck of the NY Giants, LeSean McCoy of the Philadelphia Eagles, Wes Welker of the New England Patriots, Mike Wallace of the Pittsburgh Steelers and Ray Rice of the Baltimore Ravens. Nike also hosted a contest in which one football fanatic would receive the same case as the premium players involved.<\/p>\n<p>WSDIA shared their design inspiration stating that much deliberation, sketching, researching, etc led to the definitive concept chosen called \u2018Gridiron\u2019 which was \u201c\u2026a mix of triangular geometry and battle armor encompassed in duffle bag form.\u201d<\/p>\n<p>The designers chose Charcoal Gray Dibond aluminum composite material (ACM) due to its flexibility and durability in design. The use of dark metal on the duffle showcases the strength and power associated with the National Football League and Nike athletes. As a material primary used in exterior signage it is astonishing to see such an innovative and creative use of Dibond ACM.<\/p>\n<script type=\"text\/javascript\">\n\tvar tn3s = [];\n\tjQuery(document).ready(function() {\n\tjQuery.fn.tn3.altLink = \"https:\/\/3acompositesusa.com\/blog\/wp-admin\/admin-ajax.php?action=tn3_alt&u=\";\n\tvar params = {\n\tskinDir: \"https:\/\/3acompositesusa.com\/blog\/wp-content\/plugins\/tn3-gallery\/skins\",\n\timage: {\n\t\tcrop: 0,\n\t\tidleDelay: 3000,\n\t\tmaxZoom: 2,\n\t\tclickEvent: \"click\",\n\t\ttransitions: [{\n\t\t\ttype: \"fade\",\n\t\t\teasing: \"easeInQuad\",\n\t\t\tduration: 300\n\t\t\t}],\n\t\tdefaultTransition: {\n\t\t\ttype: \"fade\",\n\t\t\teasing: \"easeInQuad\",\n\t\t\tduration: 300\n\t\t\t}\n\t},\n\tthumbnailer: {\n\t\talign: 1,\n\t\tbuffer: 20,\n\t\toverMove: 0,\n\t\tmode: \"numbers\",\n\t\tspeed: 8,\n\t\tslowdown: 50,\n\t\tshaderColor: \"#000000\",\n\t\tshaderOpacity: 0,\n\t\tshaderDuration: 200,\n\t\tuseTitle: 0\n\t},\n\tskin: [\n\t\t\"tn3t\",\n\t\t\"tn3t\"\n\t],\n\twidth: \"600\",\n\theight: \"400\",\n\tdelay: 2000,\n\tuseNativeFullScreen: 0\n\t}\n\tif (typeof tn3ini1 != 'undefined') jQuery.extend(true, params, tn3ini1);\n\tvar tn3 = jQuery('.tn3gallery1').tn3(params);\n\ttn3s.push(tn3);\n\t});\n<\/script>\n<div class=\"tn3gallery1\">\n\t<div class=\"tn3 album\">\n\t\t<ul>\n\t\t\t<li>\n\t\t\t\t<h4><\/h4>\n\t\t\t\t<a href=\"https:\/\/3acompositesusa.com\/blog\/wp-content\/tn3\/3\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/3acompositesusa.com\/blog\/wp-content\/tn3\/3\" \/>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t<h4><\/h4>\n\t\t\t\t<a href=\"https:\/\/3acompositesusa.com\/blog\/wp-content\/tn3\/3\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/3acompositesusa.com\/blog\/wp-content\/tn3\/3\" \/>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t<h4><\/h4>\n\t\t\t\t<a href=\"https:\/\/3acompositesusa.com\/blog\/wp-content\/tn3\/3\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/3acompositesusa.com\/blog\/wp-content\/tn3\/3\" \/>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Project Name: Nike Football Cold Weather Case Project Location: Brooklyn, New York Date of Completion: 2011 Designer: WeShouldDoItAll (WSDIA) Fabricator: The Guild Creative Direction: Kevin Wolahan, Nike Project Management: Julie Kenney, Fluid Post-Production Photography: Portus Imaging The designers at Brooklyn-based firm WeShouldDoItAll (WSDIA) were tasked by Nike with the extraordinary job of designing a case [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[1],"tags":[],"class_list":["post-348","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/comments?post=348"}],"version-history":[{"count":3,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/348\/revisions"}],"predecessor-version":[{"id":4143,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/348\/revisions\/4143"}],"wp:attachment":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/media?parent=348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/categories?post=348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/tags?post=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}