{"id":3862,"date":"2019-06-03T08:00:17","date_gmt":"2019-06-03T08:00:17","guid":{"rendered":"https:\/\/3acompositesusa.com\/\/blog\/?p=3862"},"modified":"2020-01-09T19:35:13","modified_gmt":"2020-01-09T19:35:13","slug":"promotional-hoarding-design-allures-with-vibrant-illustrations-mounted-to-dibond-aluminum-composite-material","status":"publish","type":"post","link":"https:\/\/3acompositesusa.com\/blog\/promotional-hoarding-design-allures-with-vibrant-illustrations-mounted-to-dibond-aluminum-composite-material\/","title":{"rendered":"Promotional Hoarding Design Allures with Vibrant Illustrations Mounted to DIBOND\u00ae Aluminum Composite Material"},"content":{"rendered":"\n
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Containerville<\/strong>, a Max Barney Estate development, provides affordable self-contained office spaces for start-ups and small businesses in East London. A neighborhood formerly recognized as London\u2019s manufacturing and industrial hub has been transformed over the years into a cultural arts and innovation center. A recent marketing campaign for the real-estate development utilized a hoarding design which adopts a trend-forward approach and speaks to the local community\u2019s artistic fluency. The design was managed by Art Director and Partner at OneAnother<\/a>, Paul Hamilton. Paul had previous experience branding former campaigns for The Estate Office Shoreditch and was contacted once again for the new development \u2013 Containerville<\/a>, managed by a former Estate Office Shoreditch member and now entrepreneur of the Max Barney Estate. Paul commissioned Chris Bianchi and Stephanie Von Reiswitz from LeGun<\/a> who also had experience in previous campaigns, to produce a palette of nearly 100 individual illustrations which would then be colored and combined to create a variety of marketing materials. <\/p>\n\n\n\n\n\n\n\n

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The hoarding design fabricated by Electro-Tech Colour Ltd measures 104 feet long and was first printed to self-adhesive vinyl, then mounted to DIBOND\u00ae and sealed with anti-graffiti gloss. Paul explains the importance of the substrate, saying \u201cDIBOND\u00ae is waterproof and looks brilliant printed. Britain is fairly wet so the former is essential.\u201d   <\/p>\n\n\n\n

(DIBOND\u00ae is an aluminum composite material consisting of two pre-painted sheets of 0.012-inch aluminum bonded to a solid polyethylene core \u2014 a unique composition that makes it approximately one-half the weight of aluminum. As the flattest panel on the market, DIBOND\u00ae offers a superior surface for direct digital-printing. It also can be routed and returned to add dimension or roll-formed to deliver sweeping curves. DIBOND\u00ae offers outstanding durability in outdoor applications and won\u2019t bow or oil can.)<\/p>\n\n\n\n

\nNot only did the final design include colorful illustrations, it also \nintegrated CGI and photography of the development which Paul seamlessly \naccommodated at the request of the client. Darren Connell, Account \nManager, Electro-Tech Colour Ltd, attested to the quality of the work \nstating \u201cThroughout my time within the print and design sector, I have \nseen many types of artwork, although no artwork has been so vibrant \nusing a different range of colours and characters as with Paul\u2019s \nartwork. There were smiles all round here at ETC when we finally \nobserved the finished product installed.\u201d\n\n<\/p>\n\n\n\n

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\u00a9JuliaHamilton\/OneAnother <\/figcaption><\/figure>\n\n\n\n
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\u00a9JuliaHamilton\/OneAnother <\/figcaption><\/figure>\n\n\n\n
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    Enlisting individuals\nwho worked on previous campaigns allowed for continuity and branding for\nbuilding wraps, banners, web assets and social media macros spanning years\nlong. One Another\u2019s branding approach can be seen in their previous works of\nHalloween and Christmas themed designs for The Estate Office Shoreditch. \u201cThis approach of having a\npalette of illustrations allows for almost infinite reinvention; it also helps\nmy client pay once for original illustrations they can use for years to come.\u201d\nPaul Hamilton, One Another.  <\/p>\n\n\n\n

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      Information\nand Illustrations Courtesy of Paul Hamilton\/OneAnother<\/p>\n\n\n\n

      Photography\n\u00a9JuliaHamilton\/OneAnother<\/p>\n","protected":false},"excerpt":{"rendered":"

      Containerville, a Max Barney Estate development, provides affordable self-contained office spaces for start-ups and small businesses in East London. A neighborhood formerly recognized as London\u2019s manufacturing and industrial hub has been transformed over the years into a cultural arts and innovation center. A recent marketing campaign for the real-estate development utilized a hoarding design which […]<\/p>\n","protected":false},"author":6,"featured_media":3880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[94],"tags":[112,320,502,96,736,672,448,420],"class_list":["post-3862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dibond-projects","tag-aluminum-composite-material","tag-branding","tag-corporate-identity","tag-dibond","tag-dibond-mounting","tag-hoarding-design","tag-illustration","tag-public-art"],"_links":{"self":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/3862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/comments?post=3862"}],"version-history":[{"count":5,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/3862\/revisions"}],"predecessor-version":[{"id":4016,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/3862\/revisions\/4016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/media\/3880"}],"wp:attachment":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/media?parent=3862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/categories?post=3862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/tags?post=3862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}