{"id":4199,"date":"2020-02-19T14:04:28","date_gmt":"2020-02-19T14:04:28","guid":{"rendered":"https:\/\/3acompositesusa.com\/\/blog\/?p=4199"},"modified":"2021-12-15T14:00:13","modified_gmt":"2021-12-15T14:00:13","slug":"fashion-powerhouse-extends-brand-experience-to-refurbishment-hoarding-with-lumex-g","status":"publish","type":"post","link":"https:\/\/3acompositesusa.com\/blog\/fashion-powerhouse-extends-brand-experience-to-refurbishment-hoarding-with-lumex-g\/","title":{"rendered":"Fashion Powerhouse Extends Brand Experience To Refurbishment Hoarding with LUMEX\u00ae G"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.3acompositesusa.com\/blog\/wp-content\/uploads\/2020\/02\/10_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1024x683.jpg\" alt=\"\" class=\"wp-image-4200\" srcset=\"https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/10_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1024x683.jpg 1024w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/10_LUMEXG_LouisVuittonShopfront_Hoarding_2019-300x200.jpg 300w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/10_LUMEXG_LouisVuittonShopfront_Hoarding_2019-768x512.jpg 768w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/10_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1536x1024.jpg 1536w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/10_LUMEXG_LouisVuittonShopfront_Hoarding_2019-2048x1365.jpg 2048w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/10_LUMEXG_LouisVuittonShopfront_Hoarding_2019-670x447.jpg 670w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For the renowned fashion brand Louis Vuitton, hoardings during refurbishment are a key component to their brand experience. Aesthetic hoardings attract attention, garnering publicity and buzz \u2013 even if the store is closed. Nowadays a successful hoarding does not only need to serve a purpose but should also be \u201cInstragram-able\u201d.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This was the case when Louis Vuitton began working with the design agency Ink Associates in 2018. The fashion brand was looking for an \u201cInstragram-able\u201d hoarding at their head offices in New Bond Street in the center of London, which would be installed during the refurbishment of their flagship store. The design and functional requirements for the hoarding were clearly defined: brand awareness, aesthetic, material capable of printing and thermoforming, fulfilling required fire rating, and durability. Additionally, the material was required to withstand 12 months of exterior usage. The specific design for the upcoming hoarding was over 60 m long and 6 m high. It included 180 diamond shaped parts measuring 3 m x 1,7 m each. For this project, Ink Associates worked with fabricator <a rel=\"noreferrer noopener\" aria-label=\"Talbot Designs (opens in a new tab)\" href=\"http:\/\/www.talbotdesigns.co.uk\/\" target=\"_blank\">Talbot Designs<\/a> who has over 70 years of experience in thermoforming materials.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/12_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1-1024x683.jpg\" alt=\"\" data-id=\"4204\" data-full-url=\"https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/12_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1-scaled.jpg\" data-link=\"https:\/\/3acompositesusa.com\/blog\/?attachment_id=4204\" class=\"wp-image-4204\" srcset=\"https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/12_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1-1024x683.jpg 1024w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/12_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1-300x200.jpg 300w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/12_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1-768x512.jpg 768w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/12_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1-1536x1024.jpg 1536w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/12_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1-2048x1365.jpg 2048w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/12_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1-670x447.jpg 670w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"733\" src=\"https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/09_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1024x733.jpg\" alt=\"\" data-id=\"4202\" data-full-url=\"https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/09_LUMEXG_LouisVuittonShopfront_Hoarding_2019-scaled.jpg\" data-link=\"https:\/\/3acompositesusa.com\/blog\/?attachment_id=4202\" class=\"wp-image-4202\" srcset=\"https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/09_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1024x733.jpg 1024w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/09_LUMEXG_LouisVuittonShopfront_Hoarding_2019-300x215.jpg 300w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/09_LUMEXG_LouisVuittonShopfront_Hoarding_2019-768x550.jpg 768w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/09_LUMEXG_LouisVuittonShopfront_Hoarding_2019-1536x1100.jpg 1536w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/09_LUMEXG_LouisVuittonShopfront_Hoarding_2019-2048x1467.jpg 2048w, https:\/\/cdn.graphicdisplay.3acompositesusa.com\/2020\/02\/09_LUMEXG_LouisVuittonShopfront_Hoarding_2019-670x480.jpg 670w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lewis Williams, Design Specification Manager at 3A Composites supported Richard Woolff, MD of Talbot Designs, to find the material best suited within the 3A Composites product range. Due to the requirements, <a rel=\"noreferrer noopener\" aria-label=\"LUMEX G (opens in a new tab)\" href=\"https:\/\/3acompositesusa.com\/\/products\/lumex-g\/\" target=\"_blank\">LUMEX G<\/a> proved to be the best material to realize such a large project. LUMEX G is the proven brand on the market for premium quality modified polyethylene terephthalate (PET-G) sheets. LUMEX G is the best choice for thermoforming and hot line bending applications. The product is flame retardant rated \u2018difficult-to-ignite\u2019 and impact resistant. The Louis Vuitton project utilized specially formulated clear UV and impact resistant LUMEX G.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Approximately 800 m\u00b2 (6 t) of LUMEX G material was used to fabricate the Louis Vuitton hoarding. To match the brand design and colors the 3A Composites sheets were sprayed on the back side and UV stable vinyl graphics were applied pre-spray. According to the size of the project, Talbot Designs was the only experienced  fabricator who could thermoform material sizes up to 3 x 2 m and execute the color matched metal framework. Since January 2019 the imposing Louis Vuitton hoarding can be seen in London on the New Bond Street. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p> An independent brand expert described it as \u201cone of the best examples of raising brand awareness he had ever seen.\u201d <\/p><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Louis Vuitton Hoarding Project \u2013 thermoformed LUMEX G<br> \u00a9Maria Torrens Photographer | <a rel=\"noreferrer noopener\" aria-label=\"www.mariatorrensphoto.com (opens in a new tab)\" href=\"http:\/\/www.mariatorrensphoto.com\" target=\"_blank\">www.mariatorrensphoto.com<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">About LUMEX G<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>LUMEX G<\/strong> is a premium quality extruded modified polyethylene \nterephthalate sheet. It is the best choice for thermoforming and hot \nline bending applications. Made in Ireland.<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Good optical properties and brilliant surface<\/li><li>No pre-drying required before hot line bending and vacuum- or thermoforming<\/li><li>Good chemical resistance <\/li><li>Excellent low temperature performance<\/li><li>High impact properties allow for thinner gauge<\/li><li>Low water absorption<\/li><li>Easy to recycle<\/li><li>FDA Regulation 21 CFR 177.1315<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">About 3A Composites USA<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>3A Composites USA specializes in the manufacturing of leading substrates  for the graphic display and architectural markets in North  America,  South America and Central America. With manufacturing facilities in  Benton, Ky., Statesville, N.C., and Glasgow, Ky., and sales and  marketing offices in Davidson, N.C., our industry leading brands  include: FOME-COR<sup>\u00ae<\/sup>, SINTRA<sup>\u00ae<\/sup>, GATOR<sup>\u00ae<\/sup>, DISPA<sup>\u00ae<\/sup>, DIBOND<sup>\u00ae<\/sup>, LUMEX<sup>\u00ae<\/sup> G and ALUCOBOND<sup>\u00ae<\/sup> PLUS. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">About 3A Composites<\/h4>\n\n\n\n<p>3A Composites has developed, manufactured and marketed high-quality aluminum composite panels, structural composite material, plastic sheets and lightweight foam boards for architecture, visual communication and the transport and industry markets since 1957. Following the integration of the Polycasa group in April 2015, 3A Composites has extended its product portfolio with a wide choice of plastic sheets to strengthen its position as a diverse and leading manufacturer of materials for display, building and industrial applications. 3A Composites also provides solutions for the wind energy and marine markets.<\/p>\n\n\n\n<p>3A Composites is part of the international 3A\nComposites Group, which belongs to the listed company Schweiter Technologies\nheadquartered in Horgen, Switzerland. 3A Composites has\napproximately 4,400 employees worldwide. 3A Composites\u2019 well-known brands\nALUCOBOND<sup>\u00ae<\/sup>, DIBOND<sup>\u00ae<\/sup>, FOREX<sup>\u00ae<\/sup>\/SINTRA<sup>\u00ae<\/sup>,\nGATOR<sup>\u00ae<\/sup>, KAPA<sup>\u00ae<\/sup>, FOME-COR<sup>\u00ae<\/sup>,ALUCORE<sup>\u00ae<\/sup>,AIREX<sup>\u00ae<\/sup> and BALTEK<sup>\u00ae<\/sup> are the category leaders in the\nmarkets served.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the renowned fashion brand Louis Vuitton, hoardings during refurbishment are a key component to their brand experience. Aesthetic hoardings attract attention, garnering publicity and buzz \u2013 even if the store is closed. Nowadays a successful hoarding does not only need to serve a purpose but should also be \u201cInstragram-able\u201d.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","footnotes":""},"categories":[124,1],"tags":[1090,1092,1091],"class_list":["post-4199","post","type-post","status-publish","format-standard","hentry","category-case-histories","category-uncategorized","tag-lumex-g","tag-petg","tag-thermoforming"],"_links":{"self":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/4199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/comments?post=4199"}],"version-history":[{"count":5,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/4199\/revisions"}],"predecessor-version":[{"id":4580,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/4199\/revisions\/4580"}],"wp:attachment":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/media?parent=4199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/categories?post=4199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/tags?post=4199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}