{"id":669,"date":"2000-08-28T01:40:37","date_gmt":"2000-08-28T01:40:37","guid":{"rendered":"http:\/\/graphicdisplayusa.com\/blog\/?p=669"},"modified":"2020-02-11T16:30:50","modified_gmt":"2020-02-11T16:30:50","slug":"sears-roebuck-and-co-chooses-black-gatorfoam","status":"publish","type":"post","link":"https:\/\/3acompositesusa.com\/blog\/sears-roebuck-and-co-chooses-black-gatorfoam\/","title":{"rendered":"Sears, Roebuck and Co. Chooses Black Gatorfoam\u00ae"},"content":{"rendered":"

At the dawn of this new millennium, a company with more than a century\u2019s experience under its belt in the jeans business has chosen to move forward by embracing its heritage. Levi Strauss & Co.<\/a>, the venerable San Francisco-based apparel maker founded in 1853, has launched a global branding campaign focused on the traditional Levi\u2019s\u00ae red Tab Device that has adorned the company\u2019s jeans for decades.<\/p>\n

\"np3f006167ef844\"<\/a>\u201cEveryone knows that little red tab \u2013 no matter where you go in the world,\u201d says David Rivera, account manager, store design, Levi Strauss & Co. \u201cIn the consumer\u2019s mind, the red tab is synonymous with Levi\u2019s\u00ae jeans.\u201d<\/p>\n

Point-of-purchase signage featuring the Levi\u2019s\u00ae red Tab Device is gradually being rolled out to the company\u2019s retail partners worldwide. The goal of this point-of-purchase campaign is to simplify Levi’s brand imagery in stores. Previously, Levi Strauss & Co. had offered wall signage featuring four to five images and several Levi\u2019s\u00ae housemark logos, which are similar in shape to a bat\u2019s wing. The new look features a Levi\u2019s\u00ae red Tab Device on each end of one large, horizontal graphic.<\/p>\n

\u201cOur retail partners have commented that the new signage is very clean,\u201d says Rivera. \u201cIt enhances the retail presentation.\u201d<\/p>\n

Sears, Roebuck and Co., the Hoffman Estates, Ill.-headquartered domestic store retailer, created signage for its Men\u2019s, Women\u2019s and Kids\u2019 departments featuring the new Levi\u2019s\u00ae brand graphics in late-1999. Sears chose to mount the Levi\u2019s\u00ae red Tab Device graphics on black Gatorfoam\u00ae graphic arts board by the Uniwood\/Fome-Cor\u00ae Division of Nevamar Company.<\/p>\n

Superior FomeBords Corp., a Chicago-based distributor of Uniwood\/Fome-Cor graphic arts boards, supplied and cut the 1-inch thick black Gatorfoam for this project.<\/p>\n

\u201cI sell a lot of Gatorfoam and cut a ton of Gatorfoam,\u201d says Tony Lampariello, vice president, operations, Superior FomeBords.\u201cWe do jobs on a commercial production level, so we don\u2019t have time for issues to come up. Using Gatorfoam ensures that we don\u2019t have issues. Gatorfoam is the best mounting substrate in the marketplace in terms of its quality and rigidity; it really stands alone. Nothing could compete with Gatorfoam\u2019s strength and lightweight for this application.\u201d<\/p>\n

Gatorfoam, the original heavy-duty graphic arts board, consists of polystyrene foam bonded between two layers of Luxcell\u00ae, a sturdy, wood-fiber veneer laminate. Gatorfoam offers high structural strength and durability and may be used outdoors. In addition to black Gatorfoam \u2013 which features a black surface and black core \u2013 Gatorfoam is available with both white and natural surfaces that feature a white core. Black Gatorfoam is available in 60-inch by 120-inch and 48-inch by 96-inch sheets in thicknesses ranging from 3\/16 inches to 2 inches.<\/p>\n

Andre\u2019s Imaging & Graphics in Chicago digitally captured the Levi\u2019s\u00ae red Tab Device and reproduced it with a Durst Lambda digital printer. Andre\u2019s turned to Superior FomeBords for precision cutting of nearly 1,400 sheets of 48-inch by 96-inch Gatorfoam.<\/p>\n

Superior FomeBords utilized a Striebig vertical panel saw outfitted with a digital measurement system and custom blade designed to cut Gatorfoam to meet Andre\u2019s exact specifications prior to mounting images.Superior pre-treated the Gatorfoam surface to ensure that the prints adhered securely. Andre\u2019s then mounted the digital prints \u2013 nine images per board with a high-quality pressure-sensitive adhesive and returned them to Superior for post-application cutting.<\/p>\n

“These signs have beautiful edges,\u201d says Matt Simpkins, purchasing agent, Andre\u2019s Imaging & Graphics. \u201cThey\u2019re clean and square. Superior did a great job. We used nearly 1,400 sheets of Gatorfoam. It offered lighter weight; it was easier to use, cleaner and more accessible.\u201d<\/p>\n

Andre\u2019s fabricated 3-inch deep plastic brackets that were attached to the backs of the Gatorfoam signs with a high-performance hook-and-loop fabric. When displayed in the Sears stores, the signs, which were attached to flat walls, appeared to be suspended from the walls.<\/p>\n

\u201cBy mounting the red tab photos on black Gatorfoam and attaching the signs with brackets, they appear to float on the wall,\u201d says Glenn Russell, creative manager, Men\u2019s and Kids\u2019 departments, Sears, Roebuck and Co. \u201cThe lightweight of the Gatorfoam made installation very easy.\u201d<\/p>\n

Approximately 12,000 signs featuring the Levi\u2019s\u00ae red Tab Device and measuring 13 inches by 28 inches were produced and shipped to Sears\u2019 920 department stores across the United States. Installation of the signage was completed in late-fall 1999; and it is expected to remain on display for approximately one to two years.<\/p>\n

This project was selected as the inaugural winner of Uniwood\/Fome-Cor’s \u201cNothing Beats the Original\u201d Awards program (2000-2002). Winners were asked to select the charity of their choice to receive a monetary award from Uniwood\/Fome-Cor. In this case, the Chicagoland Sears Volunteers Coats for Kids program received this monetary award in the name of Levi Strauss & Co.<\/p>\n","protected":false},"excerpt":{"rendered":"

At the dawn of this new millennium, a company with more than a century\u2019s experience under its belt in the jeans business has chosen to move forward by embracing its heritage. Levi Strauss & Co., the venerable San Francisco-based apparel maker founded in 1853, has launched a global branding campaign focused on the traditional Levi\u2019s\u00ae […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[1],"tags":[],"class_list":["post-669","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/comments?post=669"}],"version-history":[{"count":2,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/669\/revisions"}],"predecessor-version":[{"id":4026,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/posts\/669\/revisions\/4026"}],"wp:attachment":[{"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/media?parent=669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/categories?post=669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3acompositesusa.com\/blog\/wp-json\/wp\/v2\/tags?post=669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}