The client, CLX Logistics in Blue Bell, PA, sought an innovative signage solution for both the interior and exterior of their office building. The company, which specializes in transportation management on both a national and international scale, commissioned local marketing group Sage Frog Marketing for the design. With an inventive design in hand, the team at Sage Frog approached Sunrise Signs for their ability to not only manufacture the signage but provide on-site installation as well.
The team at Sunrise describes the collaboration, stating, “Usually, companies with an international reach like to work with experts in the field to create signage that is suitable for display on letterhead and websites around the world. Advertising executives handle the process and turn the actual manufacturing over to a full-service sign shop. For the sign maker, the process can be challenging if the marketing pro does not understand the limitations of materials or if problems crop up during a site survey or permitting request. Of course, Sage Frog Marketing is an expert in the field, and there were no challenges of this sort.”
The proposal for the interior dimensional lettering included the use of one-inch-thick Gatorfoam board with quarter-inch brushed aluminum laminate. The use of a faux metal laminate gives the illusion that the signage in its entirety is metal but the sign is in fact composed of extruded polystyrene foam bonded between two layers of wood-fiber veneer. Sunrise Signs further describes, “Since the company name’s logo features a globe, we suggested following the same manufacturing technique but added an imprinted vinyl overlay to reflect the design.”
The resulting signage speaks for itself on a successful collaborative effort. Seeking the expertise of various companies, the client ensured that the signage adequately reflected their brand in the present and the future.
photography and information courtesy of Sunrise Signs