The bespoke signage, featured in AstraZeneca’s Alderley Park reception area, was designed to showcase the company’s legacy and the 25 products they’ve patented. The patented medicines were made into hexagonal plaques, uniquely printed with their name and information onto brushed Dibond aluminum composite material.
Spiral Colour explains, “The job at hand was a challenge to our team as each sign had to be placed completely flat, exactly 25mm away from the surface of an uneven brick wall.” This required a unique approach to ensure accuracy. Prompting the designers at Spiral to create a wall template printed on a PVC banner that served as a “guideline” for the approximate placement of each plaque.
The experts at Spiral further describe, “Parker Design came to us with the design for the whole wall and we recommended that the patented signs be made from Dibond material…Dibond is a very long lasting material and is printed on our UV press to give longer life to the printed graphics.”
The hexagonal shaped panels were inspired by the molecular chains of the biological and pharmaceutical achievements of the group. The wall is intended to not only serve as a legacy wall but an inspiration wall as well, “…inspiring future generations of scientists,” representatives at Parker Design explain.
Parker Design further describes, “Having worked with AstraZeneca for over 20 years, they trusted us with a blank canvas – a wall in their flagship building reception. Strategically positioned, the design would be seen by the thousands of staff and visitors that walk through the area every year. We ensured the design had a prestigious feel, to match the message and intentions of our client’s commission.”