Trade show booth designers have relied on Gatorfoam®, the original heavy-duty graphic arts board, for years as a lightweight, durable substrate for creating reusable exhibit pieces that may be transported cost-effectively from show to show.

At the dawn of this new millennium, a company with more than a century’s experience under its belt in the jeans business has chosen to move forward by embracing its heritage. Levi Strauss & Co., the venerable San Francisco-based apparel maker founded in 1853, has launched a global branding campaign focused on the traditional Levi’s® red Tab Device that has adorned the company’s jeans for decades.