Exterior signage serves as your brand’s first impression to pedestrian traffic. The sign can, when executed correctly, showcase your brand’s image. There are several factors taken into account in terms of the design of your exterior signage.
Color and size are important attributes, wanting to create a captivating brand image for the consumer to entice them to enter. It can require an innovative or “think outside the box” attitude, as signage can be an oversaturated and competitive marketplace. In addition, it is important to take into account the sign’s readability in terms of font and the number of words used.
Significant factors in determining signage material specification are durability, cost, rigidity, weight and ease of use. A popular signage material for the exterior is our Dibond® aluminum composite. It’s praised for its lightweight, longevity and cost efficiency. When determining what materials to use for exterior signage it is essential to evaluate the material on its long-term use, because replacing exterior signage can be inefficient when it disrupts the customer experience.
To create consistency, the exterior material can be featured throughout the interior signage as well; this can be exclusively or with complementary materials such as PVC, foam boards, plastic, wood or even solid aluminum.