In the Business Center at the University of Louisville a different company sponsors each room. The Kroger room features a series of multi-dimensional, multi-layered, wall panels that create a three-dimensional representation of the Kroger brand. Kentucky sign specialists, Spectra Imaging, created the panels using a variety of modern printing techniques to achieve the inspiring display.
Spectra’s CEO and founder, Brian Rogers explains, “Kroger will sponsor the room for four years and they want to show what can be achieved if you work hard and apply yourself. The president of Kroger, for instance, started as a bag boy and worked his way up.”
In an article by LexJet they explain that the wall display was mounted to Gatorfoam with a faux brick print on LexJet 8 Mil Production Satin Photo Paper and mounted with LexJet GraphicMount white Adhesive. The panels were laminated with D&K 6 Mil UV Textured Vinyl PSA.
The main panel describes the company’s history since its first store opening in Cincinnati in 1883. It is 240” by 8’ while the other two displays are 4’ by 8’. Each wall display features offset panels for a more dramatic look.
Additionally, the halo-lit effect was created using rope lighting, allowing both the Kroger logo and Cincinnati cityscape to stand out within the various displays.
The installation of the pieces took seven hours, LexJet ‘s blog post describes, with the primary panel being assembled on site. They further describe, “the Gatorboard ‘skyline,” for example, was in three pieces and applied to the back panel. Overall this was a very time consuming project and well worth the effort…”
The piece took precise engineering to ensure all the moving parts worked in unison. Rogers describes, “First, I sketch it out so that everything falls in place. When I designed this, I took the brick photo full size and enlarged the other accent images to the proper sizes and dropped everything on the brick wall. Then, those individual files come off the brick wall and are [CNC] routed and printed. Each individual image needs to be printed at the same dpi to ensure consistency and the right size.”
The result is a testament to not only the abilities of Spectra Imaging, but also the quality and caliber of the materials used.
Photography and information courtesy of LexJet