At the dawn of this new millennium, a company with more than a century’s experience under its belt in the jeans business has chosen to move forward by embracing its heritage. Levi Strauss & Co., the venerable San Francisco-based apparel maker founded in 1853, has launched a global branding campaign focused on the traditional Levi’s® red Tab Device that has adorned the company’s jeans for decades.

When Cheonae Kim was looking for material to make an artistic statement on the exterior of the Milwaukee Art Museum, she selected Sintra Material. At the request of the Museum, the material was donated by 3A Composites USA Inc., which manufactures Sintra Material in North America, and supplied by Commercial Plastics and Supply Corp., the nation's largest distributor of Sintra Material.