Enigma Visual Solutions in London was commissioned by Gurit, composites specialist, to design and construct their exhibition stand. Gurit rejected the first design, composed of BeMatrix frames and a canopy structure, for not reflecting the ingenuity of their brand. The company was seeking a more “innovative” design that featured graphics and lighting.
With a long-standing relationship with Gurit, the team at Enigma redesigned the exhibit. The redesign featured a horizontal design, which was a better representation of the BeMatrix framework and was also more visually compelling. Acknowledging the restrictions of plain walls, the team chose vinyl wrapped Dibond panels. “Onto these we were then able to apply over 100m of visually striking gloss vinyl graphics; including logos, company statements and high res images including the graphics on the frosted meeting room door,” explains Enigma Visual.
Integrating a series of LED lighting and LED backlit logos, the team customized the lighting for the floor exhibits and the shelving. The redesign was highly praised and Gurit’s innovation is depicted throughout the exhibit.
photography and information courtesy of Enigma Visual Solutions