Corporate identity is an essential part of branding, reflecting a brand's image, consistency and loyalty. Branding in the corporate identity marketplace can be seen in signage, wayfinding and interior displays. The materials in which are specified for these applications vary due to several factors including durability, application duration, aesthetics and price point. (more…)
The joy of the late eighties came alive with a simple handheld video game device known as the Nintendo Game Boy. The 3.5” by 5.8” frame made the device the first handheld console in the Nintendo lineup resulting in a cult-like following and a wildly popular product for the video game company. A few decades later, and many new product releases, an engineering nerd with a dream, threw it back to the original game set. (more…)
